Ring Kills Flock Safety Deal After Super Bowl Ad Uproar
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Ring Cancels Flock Safety Partnership Following Super Bowl Controversy
Ring has terminated its partnership with Flock Safety, a firm specializing in automatic license plate recognition technology, after significant public backlash following a controversial Super Bowl advertisement. The ad, which highlighted Ring's commitment to community safety through its collaboration with Flock Safety, sparked protests from advocates concerned about privacy and surveillance, with critics warning of increased racial profiling.
In a statement, Ring cited a need to reassess its approach to community safety and privacy. The company emphasized its commitment to listening to community concerns and ensuring its partnerships align with user values.
The cancellation reflects growing scrutiny on technology companies regarding their roles in community safety and civil rights. Ring's next steps will be closely monitored as it seeks to regain public trust.
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📰 Original Source: https://www.wired.com/story/security-news-this-week-ring-kills-flock-safety-deal-after-super-bowl-ad-uproar/
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