Ex-Googlers are building infrastructure to help companies understand their video data | TechCrunch
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Businesses are increasingly producing vast amounts of video content, yet much of it remains untapped on servers. This unused footage, ranging from broadcast archives to surveillance camera recordings, presents a significant opportunity for companies to enhance marketing strategies and improve customer engagement. By leveraging AI and analytics, businesses can repurpose this content to drive new revenue streams and strengthen brand presence.
Ex-Googlers Launch New Video Data Infrastructure Platform
A group of former Google engineers has unveiled a new infrastructure aimed at helping businesses harness the vast amounts of video data they generate. This initiative addresses the challenge companies face in managing and analyzing video content, which often remains untapped.
The startup, named Video Insights, focuses on automating video analysis, making it easier for businesses to derive actionable intelligence from their video libraries. The founders aim to leverage advanced machine learning algorithms to streamline the processing of video content.
Businesses are expected to produce over 80% of their data in video format by 2025. Video Insights has developed a platform that categorizes video content and enhances search capabilities, allowing users to quickly locate specific moments within lengthy footage.
Key features include:
- Automated Tagging: The platform uses AI to tag video clips based on detected objects, activities, and scenes.
- Search Functionality: Users can search videos using keywords or tags, drastically reducing the time spent sifting through footage.
- Analytics Dashboard: A dashboard provides metrics on video performance and engagement, helping businesses understand viewer habits.
Early adopters have reported improvements in operational efficiency and video utilization. For instance, a leading retail chain has integrated Video Insights into its security operations, enabling quicker responses to incidents captured on surveillance cameras.
As organizations recognize the potential insights within their video data, demand for such tools is expected to grow.
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📰 Original Source: https://techcrunch.com/2026/02/09/ex-googlers-are-building-infrastructure-to-help-companies-understand-their-video-data/
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